Product Launch
Hikma Product Launch
An end-to-end product launch with bespoke staging, lighting design, and full technical production.
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The brief
Project at a glance
Hikma needed a launch environment that felt pharmaceutical-grade: precise, confident, and unmistakably premium. We built bespoke stage architecture with integrated truss and architectural lighting that framed the reveal without overpowering the product story.
- Client
- Event
- Product Launch
- Date
- March 2025
- Location
- Jeddah
Solutions used
What we delivered on this project
- Full Event ProductionFrom concept to final strike, HotSpot plans, builds, and operates every part of your event — LED, lighting, sound, staging, and effects, under one roof.
- LightingLight that shapes the mood, the moment, and the message.
- Stage & TrussesFrom compact platforms to large-format concert stages, HotSpot designs, supplies, and builds the stage and truss structures that hold your show together.
Gallery
Moments from the build
A closer look at the production, on site and in action.
Our process
How we made it happen
From first plan to final cue — the steps behind the delivery.
- /01
Brief & discovery
Aligned with Hikma's marketing and medical teams on tone, audience, and the reveal moment before touching any gear.
Brief & discovery
Aligned with Hikma's marketing and medical teams on tone, audience, and the reveal moment before touching any gear.
/01 - /02
Design & engineering
Designed a bespoke stage with integrated truss and architectural lighting framing the product reveal.
/02Design & engineering
Designed a bespoke stage with integrated truss and architectural lighting framing the product reveal.
- /03
Build & rehearsal
Built and timecoded every cue — walk-in looks, keynote states, and the reveal — across full rehearsal blocks.
Build & rehearsal
Built and timecoded every cue — walk-in looks, keynote states, and the reveal — across full rehearsal blocks.
/03 - /04
Show & delivery
Ran the full show live with a dedicated crew on standby for every cue, from doors to closing remarks.
/04Show & delivery
Ran the full show live with a dedicated crew on standby for every cue, from doors to closing remarks.
More work
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