Brand Activation
Mobily Ramadan Campaign
A nationwide Ramadan activation pairing Cyber Stage with synchronized LED content across key Riyadh venues.
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The brief
Project at a glance
Mobily's Ramadan campaign needed the same premium look at every venue — from mall atriums to outdoor plazas — without rebuilding from scratch each night.
- Client
- Event
- Brand Activation
- Date
- Ramadan 1446H · March 2025
- Location
- Riyadh
Solutions used
What we delivered on this project
- Cyber StageHotSpot's signature mobile activation: a fully branded stage with on-board LED, spatial audio, and crew for launches, venues, and festivals.
- LED ScreensIndoor and outdoor LED video walls and displays engineered for brightness, resolution, and reliability at any scale.
- Sound SystemsFrom intimate corporate audio to full concert-grade rigs, HotSpot designs, supplies, and operates sound systems for events of every scale.
Gallery
Moments from the build
A closer look at the production, on site and in action.
Our process
How we made it happen
From first plan to final cue — the steps behind the delivery.
- /01
Brief & discovery
Planned a multi-venue footprint — mall atriums to outdoor plazas — that could repeat night after night across Ramadan.
Brief & discovery
Planned a multi-venue footprint — mall atriums to outdoor plazas — that could repeat night after night across Ramadan.
/01 - /02
Design & engineering
Paired Cyber Stage with LED content loops timed to prayer windows and campaign beats.
/02Design & engineering
Paired Cyber Stage with LED content loops timed to prayer windows and campaign beats.
- /03
Build & rehearsal
Standardized show control across sites so crews could rebuild safely and consistently each night.
Build & rehearsal
Standardized show control across sites so crews could rebuild safely and consistently each night.
/03 - /04
Show & delivery
Delivered a nationwide footprint with hundreds of thousands of impressions without compromising finish quality.
/04Show & delivery
Delivered a nationwide footprint with hundreds of thousands of impressions without compromising finish quality.
More work
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